Objective

The participants

• understand the typical behavior of people towards change
• learn about the dimensions they can use to influence behavioral change
• understand how they as an inividual react to and cope with changes
• are able to qualify needs and approach to change management and are in the position to engage and manage professional change managers

Target Audience

• Experienced Project Managers and sponsors who would like to broaden their capability in behavioral change management
• Executives and Managers, who want to sharpen their knowledge on opportunities and pit falls in behavioral change management
• Communication Managers, who want to broaden their understanding in behavioral change management and how they can support in their role

Content

• Human beings behavior patterns towards change
• Dimensions to influence change behavior
• Quantification of the change magnitude
• Necessity and urgency
• A company’s change profile
• Change readiness assessment
• Roles and their impact on change
• Change leaders and change agents
• Stakeholder management
• Commitment vs. compliance
• Change vision, strategy and the selling story